Zoda Design Blog
Why You Need a Website AND a Facebook Page
One of the many questions I get asked on a regular basis is “Why can’t I just have a Facebook page?” People like to believe that Facebook is the end-all be-all of their online presence and, if you only want Facebook users as customers, feel free to continue thinking this way. However, if you want to expand your audience, and show potential customers that you’re an expert in your field, a website is the way to go.
Think about it – when’s the last time you saw a full-length blog post on a Facebook page? It just doesn’t happen. Facebook (and pretty much every other social media site) is for short and sweet. Facebook users (myself included) tend to have the attention span of a carrot, and you have a very short amount of time to make them interested in you. Now, if you post a quick intro about a blog post that’s on your website you may get some clicks and/or interaction.
Say they click through to read the post, and wind up learning something. Great! You’ve now just become an expert in your field to them, and their trust in you and your brand has improved. They are now more likely to visit your business and spend their money. Give yourself a high-five – you’re putting the internet to work for you.
Another point I like to make is that not everyone (gasp!) is on Facebook. I know, right? Weird. But these are still people who have money to spend, and you want to increase your chances of it being with your business. Having a website will help with this, as long as it’s a successful website. Make sure your information (location, hours, phone number) is up to date, make sure the website is well designed (don’t make people’s eyes bleed, please), and make sure to add blog posts regularly. People will have a reason to stay on your site longer, and while they’re there, their trust in you will grow.
So, I’m interested – what has your experience been with websites versus social media? Do you prefer one over the other? If it works for you, I definitely want to hear about it. Comment here or email me at firstname.lastname@example.org.
Owner & Web Developer
Jessica Walker is a web developer from Flint, MI, and is also the president/owner of Zoda Design. She has a Bachelor's degree in education from Eastern Michigan University, and a Masters of Library and Information Science from Wayne State University. She has been doing web design as a hobby since 1999 and finally decided to do it professionally in 2012. What to chat? Shoot her an email.