Zoda Design Blog

Zoda Design, LLC

Why Email Marketing is Important for Small Businesses

by | Jan 1, 2016 | Zoda Design Blog

Have you been considering email marketing but haven’t yet taken the plunge? Here are some reasons that will help you off the fence.

Email is data driven and measurable.
Even if your budget is tight, email marketing is a safe bet because you can track how your efforts are performing. You can view statistics such as deliveries, opens, slicks, bounces, and unsubscribes for each email you send out. Because of these metrics, you can easily make adjustments to your campaign to improve effectiveness.

Email enables specific customer targeting.
Want to target women, aged 29 to 45 with your next email campaign? You can do that. List segmentation is a powerful way to target your customers because, let’s face it, not all buyers are created equal. Blanketing your audience with one broad message is not as effective as targeting a message to each of your customer types.

Email is great for establishing and building relationships.
There’s no need to worry about interfering with a customer’s personal space with an email – people check their email when it’s convenient for them (and over 90% of consumers check their email at least once per day). You can use email marketing to speak directly about your brand by introducing new products and services, sending special offers and news, and giving your audience information on events taking place in their area.

Email is cost-effective.
While there are some start-up costs involved with beginning an email marketing program, the overall return on investment is staggering. Plan to spend money on your email marketing software (I recommend MailChimp), someone to write effective content for you, and someone to design your emails so that they match your branding and message. Once the foundation is set, however, ROI for email marketing is typically $40 to $45 for every dollar of investment.

Ready to get started with email marketing? Contact us today!


Jessica Kelley

Jessica Kelley

Owner & Web Developer

Jessica Kelley is a web developer from Flint, MI, and is also the president/owner of Zoda Design. She has a Bachelor's degree in education from Eastern Michigan University, and a Masters of Library and Information Science from Wayne State University. She has been doing web design as a hobby since 1999 and finally decided to do it professionally in 2012. What to chat? Shoot her an email.

About Zoda Design

Zoda Design, LLC was established in 2013 and is headquartered in Flint, MI. We love helping start-ups and small businesses establish their online presence!

Contact us for a quote today!

Address: PO Box 4291, Flint, MI 48504

Email: info@zodadesign.com

Phone: (810) 309-0255