Zoda Design Blog
Web Ads vs. Print Ads… Which One Wins?
Owning a small business is tough enough without having to make decisions on where to spend your marketing dollars. Online and print advertising are two marketing options, each with its own advantages and disadvantages. Each day, business owners debate which medium is best for their marketing. If this sounds familiar, read on to learn more about how the two compare.
You CAN Take it With You!
More and more people have mobile devices that they keep with them practically 24/7. If they’re using these devices to visit websites, then they’re seeing ads. On the flipside, a person would need to keep a magazine or newspaper with them 24/7 in order to get the same amount of exposure. Common sense tells us that just doesn’t happen. Your web ad is always at-hand in today’s constantly-on-the-go society.
Since most of the world is internet-connected, your web ads can target specific people within the global market. For example, if you want to target women ages 20-25 who are interested in beauty, it’s as simple as clicking a few buttons. Also, with web advertising, you’re not limited by a list of physical addresses. You also don’t run the risk of having your ad thrown in the trash with a bunch of junk.
More Bang for Your Buck
With print advertising, costs can easily skyrocket. And there are plenty of costs, including design, printing, and mailing. Add to that this uncomfortable truth – circulation numbers of magazines and newspapers have been on a steady decline in the US, and this seriously jeopardizes the reach of your marketing campaign. In contrast, the only real cost you have associated with web ads is the ad’s design. Web still gives you the potential to reach an unlimited number of consumers.
Measure Your Success
The most helpful point about web advertising is the fact that it provides measurable results. When a print ad arrives in a person’s physical mailbox, you don’t know if your ad is being seen or even being read. In some cases, the publication just gets thrown away or ignored by the recipient. With web ads, you can find out exactly how many people saw it and exactly how many people clicked on it. You have no way of tracking these numbers with print ads.
And the Winner is…
With advances in technology and the prevalence of the Internet in our everyday lives, can your small business afford not to utilize web advertising? The answer is an unequivocal “No!” When compared to traditional print advertisements, there is no question that internet marketing is more effective for your business on the whole. It just makes sense.
If you have any questions, feel free to email me. I’ll be happy to share any information I have to help your business host a successful web advertising campaign.
Owner & Web Developer
Jessica Kelley is a web developer from Flint, MI, and is also the president/owner of Zoda Design. She has a Bachelor's degree in education from Eastern Michigan University, and a Masters of Library and Information Science from Wayne State University. She has been doing web design as a hobby since 1999 and finally decided to do it professionally in 2012. What to chat? Shoot her an email.