Zoda Design Blog
The Importance of Images
When it comes to a website, there is no question that the content included is important. However, an essential balance is needed in order to grab (and keep) the viewer’s attention. There’s a very common saying that a picture is worth a thousand words. If there is an attractive photo along with text on a page, it will always be the photo that draws a viewer in and it’s most likely what they’ll remember.
Think about the way you browse the internet as an everyday person. Chances are it’s always an image that attracts your attention to read something, whether it’s a news article or an advertisement. If your website is about a product you’re selling, providing good photography will allow your website visitors to make a decision whether or not that product is right for them. And a recent study has shown that “sixty percent of consumers are more likely to consider or contact a business when an image shows up in local search results.”* Include a good-quality photo of your product along with the great content of a well-crafted website and you have an excellent marketing strategy to boost sales.
With today’s internet and social media sites like Facebook, Instagram, Pinterest and Tumblr, I think it’s safe to say that we are a very visual culture. Adding good photography to your website will definitely be a step in the right direction to making your website a success.
Photographer, Guest Blogger