Zoda Design Blog

Zoda Design, LLC

Social Selling, or How to Make Money with Social Media

by | Dec 1, 2013 | Zoda Design Blog

This is part two in a series on social media. Check out part one and part three, and watch for part four in the coming weeks!

Social media isn’t all just fun and games, you can also use it to make sales and increase your profits!

As a businessperson, you want to monetize everything you do, and that’s not a bad thing. By using the art of “social selling,” you can increase your profits while strengthening your connection with your clients and your community. Like items in the checkout lane at the grocery store, social selling appeals to people’s sense of instant gratification. In this case, people see a picture of an item on your social media site(s) and decide to purchase it. It really is that simple!

You can get started with your social selling today. Here’s what you’ll need:

A digital camera: While your smartphone might be good enough, the better the picture, the better your chances are of selling the item. If you have a digital camera that takes high-quality pictures, it wouldn’t hurt to use it. If you don’t, it would help to get one.

Merchandise: The items that tend to sell quickly are typically one-of-a-kind products. Nothing appeals to the impulse buyer like the last of a unique item in stock. This gives your sale the kind of immediacy, which ties in the with nature of social media.

Creative Content: You can’t just post a picture of a product and expect people to purchase it. Let people know about the product you’re posting. Something as simple as “This beaituful (item’s name) is perfect for your desk at home or the office, and this is the last one we have in stock, so act now!” This is usually enough to drive people into a buying frenzy.

Time: Social media moves quickly, so you’ll need to focus solely upon your sale until it’s done. Engage with people that are commenting on the post and answer any and all questions they might have about the product. That’s the sales process! And once the item is sold, let everyone know that it’s sold. You don’t want hurt feelings over a misunderstanding.

Social-Selling Platform: If you plan on packing and shipping the item/merchandise yourself, you’ll need some type of social-selling platform. Just like credit-card processing companies, there are many different platforms out there, and a discussion of them all would warrant its own post. Do your reasearch and choose the one that best suits your needs.

Note: There are benefits to not using a social-selling platform. If you’re in the retail-service industry, you want people coming through your doors. Rather than sending someone the item they purchased, try having them come pick it up at your shop instead. Just be ready with some type of sale or special to introduce them to when they get there. If your sales skills are up to snuff – and they should be – you can also sell them on your business’s bread-and-butter services.

Now that you understand what it is, let me share a social-selling success story. A holistic shop owner In Michigan recently acquired a rather unique ceramic statue set. Wanting to sell it as quickly as possible, he took pictures of the product and posted it on the shop’s Facebook page. He made it clear that this was a one-shot deal. In less than 20 minutes, the post received nearly a hundred likes and easily as much discussion. More importantly, the item was sold in that same amount of time!

Bottom line: social selling provides an amazing opportunity to not only make sales, but reconnect with your clients and get people coming through your doors. Try using these tips and you’ll become a social-selling superstar in no time. Good luck!

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JP Ribner

JP Ribner

Writer

JP Ribner is a Michigan-based professional writer who enjoys his time as a guest blogger on Zoda Design. (Mainly because it gives him more opportunities to tease Jessica.) He earned his a Bachelor's degree in journalism from Central Michigan University. He cut his professional teeth writing for newspapers and magazines. For the past 3+ years, he's specialized in nearly every aspect of digital copywriting. If that's not enough to keep him busy, J.P. also wrote three books and has an exciting new memoir on the way.

About Zoda Design

Zoda Design, LLC was established in 2013 and is headquartered in Flint, MI. We love helping start-ups and small businesses establish their online presence!

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Address: PO Box 4291, Flint, MI 48504

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