Zoda Design Blog
“Liking” Your Way to Better Community Relations
Ever hear the saying “it’s the little things that matter?” This timeless adage definitely applies to “liking” posts on Facebook!
For many people, liking a status is their way of showing that they approve, agree with and/or support what you’re saying. In the realm of social media, this means a lot… and it means a lot in the real world, too. This is why you, as a business owner, need to make it a point to like as many posts and comments as you can each day. That said, there are some posts you should avoid altogether. Knowing the difference between what to like and what to avoid – and acting upon it – can generate a lot of goodwill for you and your business. Who would’ve thought that a simple click of your mouse could do all that?
What to Like:
Any time someone makes a positive comment upon your business’s Facebook page, you should always like it. You should also comment upon it, of course, but you should like the comment first. This shows your appreciation for the kind words your community is saying about you, and it will encourage others to comment on your page, as well. (Hint: you want this!)
The art of successful Facebook likes shouldn’t end at your business’s page. Budget some time each day to scroll through your news feed. There, you’ll find out what’s going on in your customers’ lives from the variety of posts made by everyone who’s liked your page. As long as the posts they’re making are happy and positive – pet and kid pictures, children and grandchildren being born or graduating, etc. – make a point of liking them. Your clients and their Facebook friends will see this and no doubt take note that you care about your clients as people, too.
Positive and motivational/inspirational memes (pictures with text) are also safe to like. As a way of offering themselves good advice, your Facebook friends will typically share these types of memes on their pages. Liking these memes can be your way of saying “I empathize with what you’re going through” without having to actually say the words. (It can be awkward if the person is a client and not a close friend.) People take note of who likes these types of posts, and it often creates warm feelings toward all who do.
What Not to Like:
While I can’t recommend liking Facebook posts enough, I’ll be the first to say that you can’t like everything you see on Facebook. Sadly, Facebook seems to be the preferred battleground for armchair socio-political experts who believe they know how to run the world, even though most of them have a hard time maintaining their own lives. These folks are always posting inflammatory statements and memes on Facebook, and liking these posts is interpreted as agreeing with them.
Even if you don’t like President Obama (or Bush, for that matter), do you really want your clients and potential clients to know this? You could run the risk of losing a loyal customer over something as simple as a difference of political opinion. Trust me when I say that it’s not worth it! Unless you’re running for office, don’t mix your business with your personal political feelings by liking incendiary and/or provocative posts and memes on Facebook. Just don’t do it!
Along the same lines as politics, you must stay out of people’s personal battles on Facebook. There’s a phenomenon called “vaguebooking,” in which people put up a post criticizing a friend or family member and all but name the person. While most people reading this type of post won’t know who the poster is talking about, the intended victim – and those who know him/her – will. You might know the person your friend is vaguebooking – or you might have had a similar problem with someone in your life – but liking these types of posts is tantamount to committing business suicide. Let people fight their own battles while you focus upon what should be your No. 1 goal: increasing profits.
Bottom line: Time is money, but liking something on Facebook takes a second or two. Take some time each day to like posts on your page as well as those who’ve liked your page and enjoy the positive public relations that this small but meaningful act can create. Good luck!
JP Ribner is a Michigan-based professional writer who enjoys his time as a guest blogger on Zoda Design. (Mainly because it gives him more opportunities to tease Jessica.) He earned his a Bachelor's degree in journalism from Central Michigan University. He cut his professional teeth writing for newspapers and magazines. For the past 3+ years, he's specialized in nearly every aspect of digital copywriting. If that's not enough to keep him busy, J.P. also wrote three books and has an exciting new memoir on the way.