Zoda Design Blog
Google to start downranking sites with huge app install ads
If you’ve ever tapped on a search result on your phone only to see a giant ad imploring you to install the site’s app, you know how annoying that can be. Google realizes that too, thanks to its own internal study that showed users often don’t click through when they encounter these ads. Now Google wants to change that by downranking sites that pull such a stunt. Starting November 1st, any site that uses large app install interstitials will no longer be deemed “mobile-friendly” by Google, which could spell disaster for the site’s SEO. Other interstitials will still be okay, however, and Google is encouraging the use of less obtrusive app install banners instead. While ads aren’t going away entirely — this is Google, after all — at least it looks like they’ll be less aggravating in the future.
What does this mean for you? If you have a giant advertisement on your website, telling people to download your app, chances are your website is going to get knocked down a peg or two in the Google search results. So what can you do about it? Perhaps try something not as invasive, something that still allows visitors to click through to your website. Maybe an unobtrusive link in the menu? A separate header on the website devoted to the app? There are many options – if you’d like to brainstorm about this please give us a call today!
Owner & Web Developer
Jessica Kelley is a web developer from Flint, MI, and is also the president/owner of Zoda Design. She has a Bachelor's degree in education from Eastern Michigan University, and a Masters of Library and Information Science from Wayne State University. She has been doing web design as a hobby since 1999 and finally decided to do it professionally in 2012. What to chat? Shoot her an email.