Zoda Design Blog
How to Engage with Customers Using Facebook Live Video
This post comes to us from the Duct Tape Marketing Blog!
Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. According to Unmetric Discover, the number of brand mentions of Facebook Live to date is close to 40,000.
One of the key features of live videos is its flexibility. It can be used for a wide range of purposes, depending on the brand’s social media objective. How flexible? Well, Buzzfeed posted a record-breaking live video, where all they did was make a watermelon explode by putting rubber bands on it – hardly the stuff of Nobel prizes.
Here, we take a quick look at what brands have achieved using live videos and the takeaways that this exercise offers.
Owner & Web Developer
Jessica Walker is a web developer from Flint, MI, and is also the president/owner of Zoda Design. She has a Bachelor's degree in education from Eastern Michigan University, and a Masters of Library and Information Science from Wayne State University. She has been doing web design as a hobby since 1999 and finally decided to do it professionally in 2012. What to chat? Shoot her an email.